With a dedicated creative resource, your business will look sharp and consistent and get an edge over your competitors who are cobbling creative work together as an afterthought when they need it.

It’s cheaper than employing a full-time graphic designer

Let’s do some calculations. A mid to senior graphic designer with solid experience will probably be demanding a salary in the region of €35k – €52k. That’s at least €2,300 a month in take-home pay, plus government contributions and pension contributions you’ll need to pay. Not cheap for a small business, right?

With a creative retainer, you reserve the hours you need each month (or sign-up to a package based on your requirements). Retainers can start from €700 per month, so you can see how much you could save versus the cost of hiring a full-time designer.

Budgeting is much easier

The added advantage of a retainer is that it makes budgeting so much easier if you know that you will be spending the same per month on creative work.

If you work with a designer on a per-project basis, your costs will be way more sporadic throughout the year, making it harder to budget, and you’ll spend more in the long run.

You will build a relationship with Turas Branda

With the very nature of a creative retainer package being for the long-term, you’ll build up a strong relationship with Turas Branda.

During that time, Turas Branda will learn how you want your brand to be perceived, becoming highly proficient at producing quality design work that resonates and engages with your audience.

Creating engaging visuals for social media or eye-catching YouTube thumbnails probably isn’t the best use of your time. You would be much better off focusing on other aspects of your business to help further your business growth. A creative retainer lets you focus on your strengths by leaving the creative work to the experts.

With retained creative time each month, you know you have a creative resource on tap, who can handle any design or creative needs you or your business has that month.

If you’re working with a creative agency ad-hoc, they might not be available, causing you delays and added stress. You also need to negotiate with them on the price of every new project, wasting countless hours of your time.

With a retainer, you never need to worry about finding a quality, reliable creative again because you’ll have direct access to a creative who knows your business inside out and is ready and waiting for your design tasks.

Because you’ve reserved time each month in advance, your projects will always be treated as the most important so you effectively jump the queue.

Working within a graphic design retainer also means that your projects don’t need to be individually quoted for and approved, so work can be started straight away without the need for a quote to be agreed and signed off each time.

When you work on a ‘per project’ basis you might work with Designer A on one project and Designer B on another project 2 months later. It takes each designer you work with time to learn the visual nuances of your brand, and they might not get it right the first time, meaning the possibility of lots of revisions to arrive at design work you are happy to sign-off.

If you are always chopping and changing between different designers it can really sap time on your part and increase your bills too. The massive benefit of a retainer is that it will always be the same designer working on your project, so you know the style is always going to be consistent and your designer will be able to hit the ground running with every request you throw at them.

Finally, the last benefit is less paperwork for your business. People prefer to avoid paperwork, and dealing with many invoices or checking and approving lots of quotes can sap your time, which is better spent doing more productive tasks.

A creative retainer is super-efficient because you agree on everything up-front, and the work can flow. One monthly invoice covers everything, and you don’t have to check and approve mountains of quotes for all the projects you’ve greenlit that month.