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Sign up for a Creative Retainer

It will help your business grow...

Creative retainers with Turas Branda are a fantastic way to secure regular creative support to free up your time to grow your business in other ways.

In a world where branding is king and noise is abundant, standing out in the digital and offline world with well-designed branding and marketing material has never been so important. If you’re serious about growing your brand offline and online, you need to hire an expert to help you stand any chance at getting your audience’s attention.

Firstly, a creative retainer will provide your business with regular monthly design support, all for a fixed price. For example, you might estimate your business always needs 8 hours of design time each month, so you agree to retain the services of a graphic designer for a monthly fee. Any design work needed that month can be carried out within the 8 hours of the allocated time, and Turas Branda will always be available to carry it out for you. 

Creative support is perfect if your business always needs help with any of the following:

Brand consultations

Brand guideline updates

Brochures

Brand workshops

Brand apparel/livery

eBooks

Email marketing design

Event graphics & signage

Graphics for blog posts

Graphics for social media updates

Ideation/brainstorming sessions

Infographics

Leaflets, flyers, booklets

Menu design

Motion graphic videos

Packaging design

Presentations

Press ads

Proposal designs

Signage design

Social media graphics and marketing

Sub-branding

Trade show stands and signage

Vehicle graphics/livery

Wayfinding design

Website content updates

Website maintenance

…the list could go on and on!

The Most Significant Advantages

You’re probably starting to see the benefits of having a creative retainer already, but let’s cover what we think are the most significant advantages to creative retainers…

1. Design is an important marketing tool

With a dedicated creative resource, your business will look sharp and consistent and get an edge over your competitors who are cobbling creative work together as an afterthought when they need it.

2. Retainers are cheaper than full-time staff

It’s cheaper than employing a full-time graphic designer

Let’s do some calculations. A mid to senior graphic designer with solid experience will probably be demanding a salary in the region of €35k – €52k. That’s at least €2,300 a month in take-home pay, plus government contributions and pension contributions you’ll need to pay. Not cheap for a small business, right?

With a creative retainer, you reserve the hours you need each month (or sign-up to a package based on your requirements). Retainers can start from €700 per month, so you can see how much you could save versus the cost of hiring a full-time designer.

3. Retainers make budgeting much easier

Budgeting is much easier

The added advantage of a retainer is that it makes budgeting so much easier if you know that you will be spending the same per month on creative work.

If you work with a designer on a per-project basis, your costs will be way more sporadic throughout the year, making it harder to budget, and you’ll spend more in the long run.

4. Build a relationship with Turas Branda

You will build a relationship with Turas Branda

With the very nature of a creative retainer package being for the long-term, you’ll build up a strong relationship with Turas Branda.

During that time, Turas Branda will learn how you want your brand to be perceived, becoming highly proficient at producing quality design work that resonates and engages with your audience.

5. Time to focus on your other areas of your business

Creating engaging visuals for social media or eye-catching YouTube thumbnails probably isn’t the best use of your time. You would be much better off focusing on other aspects of your business to help further your business growth. A creative retainer lets you focus on your strengths by leaving the creative work to the experts.

6. Peace of mind that your work is taken care of

With retained creative time each month, you know you have a creative resource on tap, who can handle any design or creative needs you or your business has that month.

If you’re working with a creative agency ad-hoc, they might not be available, causing you delays and added stress. You also need to negotiate with them on the price of every new project, wasting countless hours of your time.

With a retainer, you never need to worry about finding a quality, reliable creative again because you’ll have direct access to a creative who knows your business inside out and is ready and waiting for your design tasks.

7. You will skip the queue like a VIP client

Because you’ve reserved time each month in advance, your projects will always be treated as the most important so you effectively jump the queue.

Working within a graphic design retainer also means that your projects don’t need to be individually quoted for and approved, so work can be started straight away without the need for a quote to be agreed and signed off each time.

8. Benefit from creative consistency

When you work on a ‘per project’ basis you might work with Designer A on one project and Designer B on another project 2 months later. It takes each designer you work with time to learn the visual nuances of your brand, and they might not get it right the first time, meaning the possibility of lots of revisions to arrive at design work you are happy to sign-off.

If you are always chopping and changing between different designers it can really sap time on your part and increase your bills too. The massive benefit of a retainer is that it will always be the same designer working on your project, so you know the style is always going to be consistent and your designer will be able to hit the ground running with every request you throw at them.

9. Much less paperwork for your business

Finally, the last benefit is less paperwork for your business. People prefer to avoid paperwork, and dealing with many invoices or checking and approving lots of quotes can sap your time, which is better spent doing more productive tasks.

A creative retainer is super-efficient because you agree on everything up-front, and the work can flow. One monthly invoice covers everything, and you don’t have to check and approve mountains of quotes for all the projects you’ve greenlit that month.

Creative Retainer Contract Costs

01

Contract Type One

€700

per month +VAT

Includes:

5 hours design-time

Project management

Brand supervision

Ownership of artwork

Access to stock photography

Access to stock video

One-hour brand consultation time*

One-hour ideation session time*

10-day design turnaround time**

2-day support turnaround time**

Monthly review session

Monthly planning session

*Can be used as design time if not required.

**Working hours only. Opening hours are Monday to Thursday 9am to 5pm.

02

Contract Type Two

€1500

per month +VAT

Includes:

10 hours design-time

Project management

Brand supervision

Ownership of artwork

Access to stock photography

Access to stock video

Two-hour brand consultation time*

Two-hour ideation session time*

7-day design turnaround time**

24-hour support turnaround time**

Monthly review session

Monthly planning session

*Can be used as design time if not required.

**Working hours only. Opening hours are Monday to Thursday 9am to 5pm.

03

Contract Type Three

€3000

per month +VAT

Includes:

20 hours design-time

Project management

Brand supervision

Ownership of artwork

Access to stock photography

Access to stock video

Three-hour consultation time*

Three-hour ideation session time*

4-day design turnaround time**

6-hour support turnaround time**

Monthly review session

Monthly planning session

*Can be used as design time if not required.

**Working hours only. Opening hours are Monday to Thursday 9am to 5pm.

Bespoke Contracts

Your business may have specific requirements or budgets that need a bespoke creative retainer contract solution. We cater for all.

04

Bespoke Contract

€TBC

per month +VAT

Can include:

TBC hours design-time

Project management

Brand supervision

Ownership of artwork

Access to stock photography

Access to stock video

TBC-hour/s brand consultation time*

TBC-hour/s ideation session time*

TBC-day design turnaround time**

TBC-hour support turnaround time**

Monthly review session

Monthly planning session

*Can be used as design time if not required.

**Working hours only. Opening hours are Monday to Thursday 9am to 5pm.

Sign Up for a Creative Retainer

Turas Branda is now accepting new clients for its creative retainers, which will run for a minimum of one year. Please fill out the provided enquiry form. Clive Connaughton, founder of Turas Branda, will get back to you, providing you with the next steps.

You can also directly contact Clive on the following details:
Email: clive@turasbranda.com
Phone: 00 353 83 367 1211

Basic Terms And Conditions

Unsure if Turas Branda is the right partner for you? We will allow you to cancel the contract after three months with no obligations.

Graphic design retainers are minimum one-year contracts. If new clients cancel the contract after the initial three months they are obligated to pay the full year contract.

Graphic design retainers are subscription only. Payment will be debited from your account on the 1st of every month, quarter or half yearly.

Hours must be utilised within the specified month; carryovers are not permitted. Any remaining time will be lost. However, this is easily avoided through action planning at our monthly meetings.

Opening hours are Monday to Thursday 9am to 5pm. Turas Branda is not obliged to work, answer calls, reply to emails or reply to text messages outside of those hours.

A full contract and terms and conditions will be sent to a new client before a signed agreement is formalised.

Interested in a creative retainer? Enquire today...

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