ii inishowen innovation digital collaborative working space branding

TurasBranda have recently completed the branding for ii, formerly the Inishowen Digital Hub. ii will be situated in Buncrana, Co. Donegal. After renovation work and a state-of-art extension to the existing council office on St Oran’s Road, it will become the home of digital entrepreneurs.

The ii aim to create a sustainable innovation ecosystem that continually enables technological businesses to thrive on their own footing. Day by day, they aim to build a strong community of entrepreneurs that collaborate to innovate, assisting and challenging them, to ensure their prosperity, in a supportive, honest, knowledgeable and fun way—instilling confidence, so their ideas can flourish.

ii, stands for the brands big idea: inspiring imagination, which was devised by Turas Branda. Furthermore, it stands for Inishowen Innovation, Inishowen being the region of Donegal where the ii building will be built.

The brand name and logo stands for the big idea, ‘inspiring imagination’ – ii. It also represents ‘inishowen innovation’. The key differentiator that sets the ii apart from its competitors is that it becomes its client’s right-hand person, a real business partner. The two-letter i’s in the logo represent this; it resembles two people collaborating.

Brand pattern – The shape and form of the brand pattern derive from the human figure evident in the brand logo. This human figure is multiplied to create a pattern that represents people ‘locking their heads together’, as we would say in Donegal. Furthermore, creating a network of digital entrepreneurs to create something bigger and better by working collectively.