€480,00 ex. VAT 21%
1. Brand Foundation Workshop
A brand foundation workshop sets the fundamentals in place for your business or organisation. It all starts with your ‘why?’ Why does your business exist beyond the role of making money? What is the emotional hook? It’s this hook that will attract the customers that you want to attract. During this 4 hour workshop, we work together to tease out the emotional connections that your business holds. After the workshop, we take away the findings and compile a brand foundation document for you. This is the first and most important step of your brand journey.
The brand foundation is divided into the following four work stations:
Brand Purpose - The Why
- Who are we helping?
- What are we helping them with?
- What emotion do we want our audience to have with the end result we deliver?
- How could this emotion impact their lives?
- Does this have a knockon effect elsewhere in their lives?
- How does this knock on effect impact them practically?
- Based on what we do for our target audience, what is the biggest impact we can have in their lives?
5-10 Year impact projection
Your vision will encompass:
- Target audience
- Future achievements
- Future industry environments
- Innovative impact
- World impact
What headlines would you like to see about your business in 5 years time?
What on-going commitments are we going to make every day to make your business the best in the world?
What would you like the following groups to say about your brand as if it were a person?
- General public