Commercial Bank

Qatar National Day Brand Campaign
3
Project details

Location: Qatar
Sector: Banking
Year: 2018
Agency: 60 Degrees
Senior brand designer: Clive Connaughton

Services: Strategy and communication

About this project

This brand campaign is not about money. It is about bringing to life Qatar’s illustrious culture and traditions that live within it’s illustrated currency. Commercial Bank provide the platform for people to enhance their culture and traditions, a platform for new possibilities. Furthermore, portraying their slogan, ‘Everything is Possible’.

For Qatar National Day 2018, Clive worked with 60 Degrees to demonstrate this concept. They had the simple idea of bringing Qatar’s currency to life, which gained huge interest from around the country, making people excited and intrigued about the Qatari culture – the main objective of the Qatar National Day.

The Qatari currency

Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design

How we brought it to life

Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design
Bank Brand Campaign Strategy And Design

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