Location: Roscommon, Ireland
Sector: Engineering & Architecture
Services: Brand strategy and brand identity
About this project
To reflect the collective character of the international business, the firm rebranded in late 2014. Clive was tasked with devising a visual identity that communicated the brand’s personality. With a reputation built on integrity, loyalty and innovation, their approach is holistic and aims to provide flexible solutions for their client’s needs. Their reputation for excellence reflects the investment, which they have made in their ever-expanding team.
Clive created the sense of holistic by interconnecting the ‘C’ for Collins and the ‘B’ for Boyd. The circular motion to Collins Boyd’s new identity portrays the continuous innovation that they aim to present to their client’s needs. The pure and honest mark stemmed a whole new language for their brand, helping their future clients to identify them as being a significant competitor in the engineering and architectural markets.