Location: Galway, Ireland
Sector: Food and beverage
Senior brand designer: Clive Connaughton
About this project
Unlucky only for some, Friday the 13th 1962, brothers Michael, Paul and Tom Owens established Clada Group. From these humble beginnings, Clada become known throughout the West of Ireland as the ‘Fruit and Drinks People’. Their continued growth of bottling and distribution of carbonated soft drinks has seen them expand their services nationwide, however retaining their modest and community way of doing their business.
Clive worked on the re-labeling of their restaurant and bar drinks range, positioning their product and exploiting the public house, restaurants and hotels market, offering a premium soft drink primarily used for mixing with alcoholic beverages.