Location: Doha, Qatar Sector: Horse Stud Year: 2017 Agency: 60 Degrees Senior brand designer: Clive Connaughton Services: Brand strategy and brand identity
About this project
Like people, stars are born. Their birthplaces are huge, mystical clouds known as ‘nebulas’. In our case, the horses are the stars and the Al Jood stables is their nebula. It is a place of wonderment; where creation happens with a touch of magic and a dash of beauty. Clive was the senior brand designer involved with the strategic development of the Al Jood brand. They had an existing logo, but not a brand identity. Together with 60 Degrees, he crafted a new look and feel which included a new graphic device, typography, colour and photography styling. Upon establishing a solid brand foundation and brand styling, Clive implemented the brand across a wide range of print and digital platforms, successfully connecting the Al Jood brand to it’s defined target audience.
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