Location: Donegal, Ireland
Sector: Digital Innovation
Brand strategy and brand identity
About this project
The ii aim to create a sustainable innovation ecosystem that continually enables technological businesses to thrive on their own footing. Day by day, they aim to build a strong community of entrepreneurs that collaborate to innovate, assisting and challenging them, to ensure their prosperity, in a supportive, honest, knowledgeable and fun way—instilling confidence, so their ideas can flourish.
ii, stands for the brands big idea: inspiring imagination, which was devised by Turas Branda. Furthermore, it stands for inishowen innovation, inishowen being the region of Donegal where the ii building will be built.