Agency: 60 Degrees
Senior brand designer: Clive Connaughton
Services: Brand strategy and brand identity
About this project
LCSC is the home of motorsports in Qatar.
The must-visit destination for those who live life in a higher gear.
A place where passion meets power and visitors only need the edge of their seats.
Poetry in motion, on the circuit where desert meets ocean.
Because like the legends that grace their track…
They know that being world-class is not about hollow maxims or empty proclamations.
It takes hard work, dedication and passion.
At LCSC, they are the embodiment of these ideals.
We live and breath motorsport and yearn to share our obsession with visitors.
Every adrenaline pumping, fist thumping, jaw-dropping, heart-stopping second.
We aim to inspire the next generation of the sport, to bring it to new heights.
Because we don’t just host world champions at LCSC, we breed them.
This is LCSC.
Old brand logo
New brand logo
The entire brand language derives from the shape of the LCSC track.