Location: Mayo, Ireland
Sector: Health and Beauty
Brand strategy and brand identity
About this project
Nestled into the charming Knox Street, Ballyhaunis, Melissa echos the street and town’s characteristics. Always a welcoming space, Melissa goes far beyond beauty therapy. It is a place where people go for a chat, a cup of tea, to relax and enjoy the loving and local ambience that a small Irish town holds. A place where stories are told and listened to. This is the basis of the brand.
Clive devised strategic and visual branding, which is a true reflection of Melissa’s own personality. In turn, this attracts the type of customers that Melissa wants to attract. The colour and graphical language portray a charming and friendly presence, inviting her local clientele in with welcoming arms and a hug.