Location: Doha, Qatar Sector: Food Market Year: 2017 Agency: 60 Degrees Senior brand designer: Clive Connaughton Services: Brand strategy and brand identity
About this project
Souq Umm Salal is a new fish market, with traditional Qatari values. It is practical and nurturing, considerate and caring and yet holds within the capacity to surprise and delight. It provides from nature to nurture – utilising the fresh resources of the earth to bring comfort, nutrition and appreciation. It captivates the senses with the trusted raw materials from which others could create magic and wonder, affording the ingredients to cultivate and sustain a life well lived.
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